Our values

Our values. In three words...

PREMIUM

From using quality fabrics in our designs, to delivering excellent customer service, we strive to provide a premium experience in every aspect of our brand. Our pieces are designed, exclusively for extra petite women and made ethically, in the UK.

PETITE

Whilst big retailers often view petite clothing as an afterthought, Fable Petite is an exclusively petite brand. We believe that everyone deserves the experience of buying high quality clothes, that fit them perfectly. That is why our mission is to become a fully inclusive brand, that caters to short women of all sizes.

BASICS

We reject the micro trends of the fast fashion world to design elevated basics that you will want to wear every season. High quality and versatile pieces are the foundation of any sustainable wardrobe. As a premium brand, we feel a responsibility to build in sustainable practices, and we are working towards improving our sustainability in all aspects of the brand.