In recent years, the term 'size inclusivity' has done the impossible: transitioning from an industry buzz word into the mainstream fashion sphere. Calls for greater diversity in sizing had long been ignored by retailers, but with the rise of the body positive movement, brands are (finally!) beginning to cater for larger sizes, meaning better options for plus sized men and women.
And whilst this shift to include marginalised body types is all progress to be celebrated, there is still a way to go when it comes to including both tall and short people who don’t fit into standard lengths.
It could be argued that we already have height inclusivity. After all, many high street brands have tall and petite sections, but with such little choice and often ill-fitting, unflattering styles, it seems that these ranges are simply an off cut of the main collections..
We believe that everyone deserves to wear clothing that makes them feel comfortable and confident but for many tall and petite women, shopping for clothes can feel like a constant compromise between style and fit, which begs the question: should height inclusivity be the next big thing in fashion?
We think so.
photo credit: Heloisa Vecchio (@heloisa.vecchio)
